IDC’s Asia-Pacific PC Market Numbers

Posted on October 27, 2007
Filed Under China Business, China Distribution |

Shanghai Daily has some numbers on the Asia-Pacific PC market. The numbers don’t include Japan, which is typically broken out as a separate market.

The numbers are from IDC.

The highlights:

Big overall numbers, bigger laptop numbers
Overall sales grew 24% over the past year. Part of this growth was driven by expanding laptop sales. Laptop sales grew by an amazing 60% in the third quarter. The article quotes Bryan Ma of IDC:

“Portable PCs, particularly those sold through retail channels, continue to blow me away,” said Bryan Ma, director of Asia Pacific personal systems research at IDC.

“Even emerging markets that intuitively would gravitate towards lower-priced desktop PCs have shown increased interest in notebooks. If things keep going at this pace, the region’s portable PC shipments will likely reach the 20-million-unit milestone for the year,” Ma added.

This is part of a larger trend towards laptops found in most major PC markets. As screen size has increased and performance is comparable with the average desktop, people have begun to opt for the convenience and portability of laptops.

A smidgen on the China market
PC sales increased 14% quarter on quarter (frustratingly, no annual numbers were in the article). IDC points to sales to offices and university students as key drivers.

The rankings
Lenovo - still the top of the heap
HP - maintaining position
Dell - selling more desktops, too bad people want laptops
Acer - Big surge in profits due to laptop sales
Founder - Ripe pickings in a market consolidation