Dell Now Going to Virtual Malls in China

Posted on April 11, 2008
Filed Under China Business, China Distribution |

China Tech News reports:

Dell has has also just set up its first flagship store on Taobao.com.

This is the first time that a computer manufacturer has ever set up an online store in a B2C Chinese website like Taobao.com.

Sun Weilun, marketing director of Dell Greater China’s Individual Client Department, says that the opening of the new store at Taobao.com is another example that Dell has made since the launching of its client experience center and its partnership with Chinese electronics retailer Gome.

Dell’s Taobao shop is simpler than Dell’s own shop and seems to be easier for a consumer to actually make a purchase through. It uses Taobao’s existing payment solution, Alipay.

Alipay claims to have 69 million users. It holds payments from VISA and most big Chinese banks in escrow until the products have been delivered.

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